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Tight Mail Order Catalog

I made a mail order catalog for women’s underwear brand named ‘Tight’ that I branded. My brand’s whole concept is about panties are private and concealed, but they can be a reflection of your mood especially with boyfriends. Depending on your mood, you wear all different types of panties. For example, when you are not in the mood, you wear comfortable panties instead of thongs.

I tried to express changes of people’s mood using colors throughout the catalog. As you flip the pages, it shows sexier panties and the pages' colors get increasingly red.